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2010-08-24
You’ve seen it on TV, you’ve read about it in newspapers – Americans have taken a complete 180 degree turn from the days of conspicuous consumption. The media calls this 'The New Normal.' - More
2010-08-24
In the current economic climate, business leaders are facing greater challenges than ever. Many are tempted to take the easy way out, changing strategies quickly or reinventing their companies in hopes of finding a new model to weather the downturn. - More
2010-08-24
I want it my way, and this is what that looks like. Will this be the next step in the Hospitality evolution? The restaurant sector has played around with this a little – from Wendy’s and to Fuddrucker’s building your own burger. Buffet tables have always been a favorite – no portion control and heaps of your pleasures. - More
2010-08-23
As earlier mentioned in other articles, the Experiential Hospitality is becoming more and more one of the tools which mostly influence the differentiation and positioning of hotels in the international market. The number of tourists traveling in search of experiences that make them live emotional, unique and unforgettable moments is growing ev... - More
2010-08-23
GMs have always had to be exceptional multi taskers – managing managers in multiple disciplines. The widening scope of the GM’s job has never been more apparent than in this marketing plan and budget season as both now need to accommodate new strategies. - More
2010-08-19
In your hotel consider what investment goes into getting a guest to call and book a stay at your location? How much advertising was done? How many staff hired? How much time and energy in training with staff, operators and front-line? How much patience and time was given to gain that guest trust? Your building preparations and maintenance of ... - More
2010-08-18
There should be no such thing as 'limited service' in hotels or hospitality - More
2010-08-18
Last weekend I took a walk though arable land and couldn't fail to notice that all was not well with the wheat crops. I suppose it's not surprising; I only have to look at my own garden and see the effects of the recent dry (UK) weather. - More
2010-08-13
Here at VEM GlobalTM we are all about transparency. And we work hard to ensure everything we do is evaluated and analyzed so all of our advertising partners get that transparency – it’s all a part of the cycle. - More
2010-08-13
Marketers, are any of you still working solely with companies that are charging you for each click your advertisements receive? If this is the cease – PLEASE READ THIS. - More
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