Beyond A Tracking Phone Number - Phonalytics
Sure, you may have a phone call tracking platform in place for your business’s marketing initiatives. And there are plenty of companies out there who can offer your business a tracking phone numbers. They’ll track the phone calls and allow you to run a report on the number of phone calls made to your business. But most of the time that’s where it stops.
Has the thought ever crossed your mind that seeing a phone call come through just isn’t enough? With just phone call tracking, you’re missing out on valuable caller information that can help you evaluate your marketing campaigns better and gain powerful insights into your customer base.
We at VEM GlobalTM believe in total transparency, and that includes going a step further into actually analyzing the recorded speech from the phone calls made via a tracking phone number. Think this is crazy? Take a look at the main highlights of using Phonalytics call tracking technology and you tell me if you see just how far beyond a tracking phone number Phonalytics goes.
There are two levels beyond general call tracking that Phonalytics offers:
Call Recording – this means recording all phone calls made to your business from your advertising – enabling you to go back and review the calls in your own secure account.
Speech Analytics – further analyzing the phone calls made to your business.
- For your marketing:
- determine which calls convert into sales, using the cost per lead per individual caller to more accurately measure performance and evaluate your ROI
- get detailed customer information and understand customer attitudes towards your business and your individual promotions
- gain a complete understanding of your campaign’s true effectiveness
- For your management and quality assurance teams:
- better train your staff by analyzing their performance on the phone
- gain insight to develop best practices for your staff and training programs
- collect and recapture lost sales leads
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