Red Lion Hotels Awarded Q1 Customer Satisfaction Award

Red Lion Hotels Corporation (NYSE: RLH) is honored to have been awarded best-in-class designation for customer service by Market Metrix, the industry's leading performance measurement company.  The quarterly Market Metrix Hospitality Index™ ranks over 250 lodging brands on over 50 dimensions and is regarded as the most in-depth measure of hotel, airline and car rental performance available today.  For the first quarter of 2010, Red Lion outperformed all its competitors in the mid-scale with food and beverage category.

During the first quarter a number of initiatives were put in place at Red Lion focusing on guest experience and overall customer satisfaction.  The company finalized the roll out of its signature Roaring Start Breakfast Buffet that offers guests a substantial hot breakfast at a value price starting at $4.95 per person.  Associate training programs and additional investments in guest touch points such as bedding and cleanliness contributed to Red Lion's elevated customer satisfaction score.

"Since its inception in the 1950's, Red Lion has been known for its real, genuine, and sincere approach to customer service," said George Schweitzer, Executive Vice President and COO Red Lion Hotels.  "It's gratifying that our goal of being the friendliest hotel company in the business and providing our guests with clean, comfortable rooms and facilities is resonating so well," added Schweitzer.  

 


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