The Web-Based Marketing Plan Tool-Kit; A New Product Launch By Hotel Reports

2000-09-27
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  • RealTime

    ITHACA, N.Y.- Lodging industry decision-makers have a tough time getting an
    accurate and understandable read on localized and specific markets.
    Sometimes data and statistics can be incomplete and inaccurate. At other
    times market reports might be too expensive, hard to get, or out-of-date.
    And often, decision-makers have to turn to half-a-dozen different data
    providers in order to get a complete roster of market information relevant
    to a specific area.

    However, starting this week and running through Friday, October 6,
    decision-makers and property managers can turn to one source on the Web for
    all their market information needs. At www.hotelreports.com, RealTime Hotel
    Reports, LLC, has launched the Marketing Plan Tool-Kit, a zip code
    specific roster of seven types of market indicators. Users visit
    www.hotelreports.com, enter their assigned user ID and password, and order a
    report that contains:

    The 15 Closest Properties in Development that show projected additions to
    the hotel's competitive market supply.

    Business Patterns that include county demographics, expenditures, and
    density of hospitality venues.

    Workforce Characteristics that include county employment statistics and
    income levels.

    Airport Traffic Statistics that include traffic volume for the closest major
    airport to the property.

    Statewide Travel Statistics that include demographics and spending patterns
    of state visitors from the largest
    feeder states for the selected area.

    Lodging Guide Book Listing Summary that includes a list of proximate hotels
    as found in select lodging guide books.

    National Amenity Profile Report that includes hotel amenities by chain type.

    The order is deliverable via e-mail, fax, or next-day postal delivery.

    RealTime Hotel Reports, LLC, was launched in 1997 as an innovative,
    web-based information brokerage firm, providing highly customized research
    services and comprehensive market intelligence for decision makers in the
    U.S. lodging industry. As the company debuts its chief products and
    services in the coming months at www.hotelreports.com, it can already point
    to an impressive roster of past and present clients. They include American
    Express, Mobil Guide Books, The American Hotel & Motel Association, The
    Cornell University Center for Hospitality Research, and The American Resort
    and Development Association. Based on the extraordinary success of the 1998
    AH&MA Lodging Survey, RealTime Hotel Reports was selected to conduct the
    recently completed 2000 Compensation and Benefits Survey, which included
    2,100 respondents, six times the number for any previous survey. RealTime
    Hotel Reports is based in Ithaca, New York, where it benefits from a
    uniquely talented labor pool, high-speed Internet infrastructure, and access
    to the world's foremost hospitality resources and industry leaders through
    Cornell University.

    The RealTime Hotel Reports Lodging Industry Weekly Digest is a regular
    summary of important statistical trends in the U.S. lodging industry, with
    information culled from RealTime Hotel Reports' past and current research
    projects and the American Lodging List (ALL), RealTime Hotel Reports'
    industry-leading database.

    FOR MORE INFORMATION CONTACT MATT NISBET AT 607-277-0050 X503.

    Logos, product and company names mentioned are the property of their respective owners.

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