Hospitality Expos - Abelow Public Relations Hotel News

Hotel companies are contemplating ways in which they can ride out the recession, some grasping at straws. Slashing their marketing budgets is a knee jerk response of many companies and 'while understandable, not wise,' according to Lorraine Abelow of Abelow PR (www.abelowpr.com), an agency that specializes in representing companies big and small from Four Seasons Hotels to Hilton International.

When budgets shrink with the retrenching of the economy, what tool in the marketing mix is the most cost effective? Public relations is one of the most under utilized avenues to dedicate your dollars to.

Green living means green hotels for many of today's eco-conscious travelers. People are making their choices of where to stay based on hotels that have programs centered on ecologically sensitive building approaches and service practices. Boutique PR firms that specialize in travel public relations are sending the message out that the properties they represent and the destinations they promote are eco-friendly.

When seeking to build brand awareness for a hotel or resort, whether new or established in the market, one of the smartest moves a hotelier can make is to find a PR agency that specializes in travel public relations.

Savvy travel public relations campaigns today should now cover both online and traditional media to be most effective. With 75% of the traveling public going to the web first to research their trips whether for leisure or business, its best to engage a media relations specialist conversant in hotel public relations that understands how to secure coverage online as well as in magazines, newspapers, television and radio.